Bouloum, the person-shaped chair
Helping the original designer reclaim internet authority
Copycats, fakes and replicas for this iconic midcentury modern chair are all over the internet. I got to help Arconas, the chair's current manufacturer, reclaim web authority by crafting a clear, compelling pitch for this recliner-for-weirdos.
The process went through competitive research, and healthy exploration of their current standing in the market. Their asset was undeniable. What a lovely chair! So perfectly eccentric! I crafted the strategy, tone and copywriting for the Bouloum website in 2012, which still stands to this day.
Here's a look at some of the planning docs I wrote:
Personally, I love the turns-of-phrase, confident writing, clear headlines, and steady, guided flow of the whole landing page. I haven't stopped wanting my own Bouloum since writing this! The agency was gifted one, but sadly, it never found its way into my own home. 😢
