“If you want to truly reach people, it’s not going to be through clinical, careful systems. It’s going to be kind of offbeat, slightly terrifying and surprisingly real, and it’s the only stuff that’s ever going to inspire people.
There is no such thing as content. The only thing that causes a commotion is hand-crafted, hard-fought, heart-infused art. Everything else is just placeholder copy.”
– An excerpt from piece I wrote for Gather Content called The Cure for Corporate Blah, which you could totally read right now if you wanted to.